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Prestige Properties & Finance
Licensed by the California Dept. of Real Estate. License #01153458 An equal opportunity Real Estate & Finance Company. All information deemed reliable but not guaranteed.
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2658 Del Mar Heights Road, Suite 207, Del Mar, CA 92014 :: Ph. 858-484-3446 :: Fax 858-484-3577
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Escondido
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In Spanish the word "escondido" means "hidden." Today, as in the past, Escondido is
often referred to as the "hidden valley."
Spain controlled the land from the late 1700s to the early 1800s, and established
many missions in California to convert the Native American tribes who were the
original settlers to the area. When Mexico gained its independence from Spain, the
local land was divided into large "ranchos". The land that would become Escondido
was Rancho Rincon del Diablo, a land grant that was given to Juan Bautista Alvarado
in 1843 by the Mexican governor. In 1846, war broke out between the United States
and Mexico, and a key battle was fought in the area just south of Escondido. Known
as the Battle of San Pasqual, it pitted Mexican Andrés Pico against Americans
Kearny, Gillespie, and Kit Carson. A large park in Escondido is named for Carson.
In the 1890s, the mayor of Escondido attempted to popularize the sunny climate by
referring to the "Sun Kissed Vale" rather than the Hidden Valley. The spelling
changed to Sunkist when Escondido citrus flourished, and the fruit was marketed
under the Sunkist brand. The Hidden Valley designation remained and today it is part
of our everyday usage.
Escondido was primarily an agricultural community, initially growing muscat grapes.
Grapes were the first cash crops, the planting of citrus and avocados followed later.
By the 1960s avocados became the largest local crop. Since the 1970s, Escondido
has lost much of its agricultural landscape to new housing developments.
From 1963-1968, the San Diego Chargers, then of the now-defunct AFL, held
training camp in Escondido.
Through the 20th century the community grew and the economy diversified. Today
the community has approximately 140,000 residents, with an economy based on
agriculture, tourism, retail, services, light industry, and high tech.